There are several different styles of animated explainer videos, and the right one depends on your business, message, and target audience. Common styles include:
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‍2D Animation: Traditional flat animation, ideal for clear, straightforward messaging.
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‍3D Animation: Offers a more dynamic, immersive feel, perfect for showcasing high-tech products or services.

‍Motion Graphics: Great for visually communicating data or abstract concepts.

‍Whiteboard Animation: A minimalist style that simulates drawing on a whiteboard to explain ideas step-by-step.

‍Screencast Animation: Focused on showing software interfaces or digital platforms.

‍Kinetic Typography: Uses animated text to deliver your message in an engaging way.

‍Stop Motion: A unique style using real objects or figures in frame-by-frame animations.

To gauge the effectiveness of your explainer video, you can track several key performance indicators (KPIs). These include:
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‍Views: How many people watched the video? This is a basic metric but important for understanding initial interest.

‍Engagement Rates: How long did viewers stay on the video? Did they watch it to the end or drop off early?

‍Conversion Rates: Did the video lead to more sales, sign-ups, or other conversions?
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‍Viewer Feedback: What are your viewers saying? Positive feedback, comments, and questions can give you insights into the video’s impact.By analyzing these metrics, you’ll be able to determine whether the explainer video met your objectives and how well it performed compared to your goals.

To kick off the production of your explainer video, we’ll need you to complete a brief form with key details about your project. Then, we’ll schedule a kickoff call with you and our team to ensure we fully understand your vision and goals. This collaborative approach ensures we’re on the same page from the start.

We’ll also need any assets that can help us visualize your product or service. This could include things like images, CAD files, screen recordings, testimonials, or whitepapers.

These assets help us create a more accurate and tailored explainer video. If you require a video in multiple languages or need localization, we can accommodate that as well.

Throughout the production process, we’ll keep you in the loop and request feedback at every stage. We offer unlimited revisions, so you can ensure the final video aligns perfectly with your expectations.

Simply schedule a meeting with us, and we’ll send you a form asking for essential details like your name, business email, project budget, and product requirements. After you submit the form, one of our explainer video production experts will reach out to you with everything you need to know about the process, pricing, turnaround times, and how to kick off your project. We’ll guide you through every step, ensuring a smooth and successful video production experience.

Your explainer video script should include the core message you want to communicate, highlighting the main problem your product or service solves and how it benefits your audience. It’s important to keep the language simple and relatable, focusing on clarity and brevity.

Start with a strong hook in the first few seconds to capture attention, and make sure to end with a clear call-to-action. We’ll help you craft the script or work with your existing content to ensure the best outcome.

Yes, one of the biggest advantages of explainer videos is their versatility. You can use them on your website, social media, email campaigns, and even in sales presentations. It’s a great tool for driving conversions across various platforms, and we can adapt the video’s format and aspect ratio for different uses, such as vertical videos for Instagram or short snippets for TikTok.

For shorter requests or those that require less editing, we can deliver them faster. More complex videos may take longer than the general estimates. Less complex videos can be delivered quicker, and you may even receive multiple requests per day.The turnaround time depends on the complexity and details of your requests. 

We incorporate various engaging elements such as text animations, full-frame text b-rolls, GIFs, animated graphics, lower thirds, transitions, video b-roll, zoom-ins and zoom-outs, jump cuts, overlays, and more.

These engaging animations are added by default. Short ads, in particular, will have plenty of engaging elements integrated, often appearing every few seconds. Given the short attention span of viewers, these elements are designed to keep your audience engaged, increase video watch time, and encourage viewers to watch your video all the way through.

Yes, we can edit and export 4K video footage with both the Essentials and Growth plans. Just keep in mind the plan limits for footage size per order: 100GB with the Essentials plan and 200GB with the Growth plan. If you exceed your plan's limits, you have two options:

‍Upgrade your plan to handle larger files.Expect potential delays as exceeding the size limit can result in longer download, processing, and rendering times.

Here’s a breakdown of the different types of B-roll we can include:

‍1. Full Frame Text Animations

‍Text animations are a great way to highlight key points, quotes, or information in your video. These full-frame text animations are visually engaging and can be customized with different fonts, colours, and styles to align with your brand.

‍Examples: Displaying important messages, statistics, or call-to-actions in a creative, attention-grabbing way.

‍2. Quotes
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‍Adding quotes as B-roll is a powerful way to emphasize specific statements, whether from interviews, thought leaders, or any other relevant source. We can animate the text or overlay it on footage to make it visually impactful.

‍Examples: Inspirational quotes, key takeaways, or memorable lines from interviews.

‍3. Drone Shots

‍If you have aerial footage or would like to include aerial views, we can integrate drone shots into your video. These shots provide a cinematic, sweeping perspective, ideal for establishing scenes or showing expansive landscapes.

‍Examples: Outdoor events, property shots, travel content, or wide-location visuals.

‍4. Gimbal Footage

‍Smooth, stabilized footage captured using a gimbal can elevate your video’s production value. Gimbal shots are perfect for dynamic, moving visuals, giving a professional and cinematic feel to your project.

‍Examples: Walking shots, tracking shots, or capturing movement without shaky footage.

‍5. Video B-Roll You Provide

‍If you have any pre-recorded video footage that you would like us to incorporate as B-roll, simply upload it with your request. We can seamlessly integrate your footage into the final video.

‍Examples: Behind-the-scenes footage, b-roll from interviews, event highlights, or additional content that complements the main video.

‍6. Simple Animated B-Roll with Graphics

‍We can add simple animated B-roll elements such as lower thirds, arrows, icons, or motion graphics. These can be used to highlight specific points, add transitions, or make your video more visually engaging.

‍Examples: Animated transitions between scenes, graphics to emphasize ideas, or visual cues to reinforce the message.

‍7. Stock Footage B-Roll

‍If you don’t have specific B-roll footage or need additional scenes, we can pull from our collection of stock footage. We have access to a wide range of high-quality video clips that can suit various themes, topics, and moods.

‍Examples: Stock clips of nature, cityscapes, business environments, lifestyle, or conceptual visuals.

‍Custom B-Roll - If you have any special requests for B-roll that doesn't fall into the categories above, feel free to share them with us! We're open to creative ideas and can work with you to make your video truly unique.

Yes, we add stock music to all of our plans. You can also choose a track from our stock galleries or provide your own music. Sound effects (SFX) are included in both Essentials and Growth plans. We can incorporate various engaging stock sounds to enhance your video.

While audio editing is not our primary service, we do use basic sound repair techniques within Premiere Pro and other video editing software. However, we are unable to fix audio that is damaged beyond the capabilities of these basic tools. In most cases, basic sound repair tools are sufficient for the task.

Yes, you will receive notifications in three ways:
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- Emails
- Portal notifications
- Slack notifications (if enabled)

Whenever your editor updates the progress of your requests, you should receive notifications via email, portal, and potentially Slack.If you do not receive any notifications, please contact us so we can resolve the issue.

Yes, we can hide cuts in your video where possible. While some clients prefer jump cuts for their style, we aim to make the editing as seamless as possible. If you'd like, we can use techniques such as zoom ins and zoom outs, full-frame text b-rolls, transitions, stock video b-roll, or even multi-cam setups to hide the cuts and maintain a smooth flow.

While our primary focus is video editing, we typically use AI technologies or the built-in audio tools within Adobe Premiere or other video editing software to fix and enhance audio. These tools usually provide satisfactory results for most audio-related issues.
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Some of our editors are skilled in Adobe Audition and may prefer to use it for more advanced audio work. We'll always do our best to improve the audio quality, but if the audio is of very poor quality, it may be beyond full repair and could still have some issues.

Please note that highly advanced audio repair techniques and tools are not included in this service, as they require specialized skills and a significant amount of time.

Explainer videos are short, engaging, and dynamic videos that break down complex ideas, products, or services, making them easy to understand. These videos aim to capture the attention of your audience by simplifying your message, helping viewers quickly grasp what your brand is offering. Whether it's showcasing a new product, explaining a service, or demonstrating how something works, explainer videos are designed to leave a lasting impression and drive engagement with your brand.

In today’s digital age, explainer videos have become a powerful tool for businesses looking to connect with their audience. Most consumers prefer learning about a product or service through a video, as it’s quicker and more engaging than reading lengthy descriptions. If you find that your website or marketing materials are loaded with complex explanations or technical details, an explainer video could be the key to simplifying and clarifying your message.

Relying solely on text may not yield the desired results, and your competitors are likely already using videos to capture attention. Explainer videos make it easier for potential customers to understand your offerings and take action whether it's making a purchase, signing up, or reaching out for more information.

Explainer videos are versatile tools that can benefit businesses across various industries. If you’re in technology, finance (BFSI), or healthcare, these videos are invaluable for explaining complex products, services, or concepts in an easy-to-understand manner. Technology companies can demonstrate how their software works, BFSI can showcase financial products, and healthcare businesses can explain medical procedures or devices.

However, it’s not just tech or medical industries that benefit—explainer videos can also be used to enhance internal communications, employee training, or team collaboration. Any business that wants to engage its audience, educate them, or simplify complicated information should consider using explainer videos.

When it comes to explainer videos, the shorter, the better! While the ideal length depends on the complexity of the message, we recommend keeping your video between 60 to 90 seconds. The first 5-6 seconds of the video are the most critical because that’s when viewers decide whether they want to continue watching.

Engaging viewers early with a compelling hook can make a significant difference in retention rates.For more intricate topics, you can extend the length slightly, but always keep your messaging clear and concise to avoid losing the audience's attention.

Typically, our 2D animated explainer videos range between $2,400 and $4,800 depending on the complexity of the animation, video duration, and timeline. While 2D animation tends to be more affordable, 3D animation can be more expensive due to its detailed production requirements. All our packages include key elements like scriptwriting, voiceovers, storyboarding, graphics, animations, and sound effects, ensuring that you get a comprehensive, professional product.

The production time for an animated explainer video can vary based on factors such as the complexity of the animation and video length. On average, the process takes between 4-12 weeks. However, our in-house design team works efficiently to ensure we can manage multiple projects at once.

For a typical 60-second animated video, the process usually takes around 3-4 weeks.Other factors such as the feedback time, revision requests, and the level of detail required can influence the timeline, but we ensure that each project is completed without compromising on quality.

While live-action videos have their place, animation offers a unique set of advantages for explainer videos. One of the biggest benefits of animation is the level of creative control it offers. You have the ability to craft every detail of the video from the characters, colours, and setting to the movements and transitions.

You’re not limited by the constraints of real-life locations, actors, or expensive production setups.Animation also allows you to visually explain abstract or complex concepts in a way that live-action simply can’t match. For example, a healthcare explainer video can show how a product works inside the human body something that would be challenging or impossible to achieve with live-action footage.